The Croatian Designers Association conducted an open public competition for the design of the visual identity of the new toll collection system, Crolibertas, commissioned by HAC. Out of 24 submitted entries, one design was selected, incorporating a recognisable element of national identity. The visual identity was created by Propeler Studio, authored by Srećka Gmaz and Željka Gmaz.

Cro - refers to Croatia and to a unified toll collection system applicable across the entire territory of Croatia; it was chosen for its simplicity and ease of pronunciation for foreign users.

Libertas - symbolises travel without stopping, contactless toll collection, free-flow traffic, and the modernisation of transport infrastructure.